Bluestone Lane
Bluestone Lane is an Australian-inspired coffee, cafe and lifestyle brand, founded in New York. The brand now has over 60 locations across the US and is known for creating warm, welcoming spaces that offer both sophistication and comfort. This is mirrored in the point of sale design though the use of considered use of colour, pattern and typography.
Services:
Poster Design
Email Design
POS Design
Animation
The brand is founded on the pillars of community and connection, connecting with their customers – ‘locals’ – through approachable, friendly language and a distinctive brand identity. This was taken into account when designing the
‘Win A Trip’ campaign webpage. Striking photography and motifs drew the audience's attention, while sophistication was achieved through bold, strong colours and thoughtful design.
