Hobart Toy Library

Hobart Toy Library offers families a budget-friendly, sustainable way to play - helping to curb the millions of toys sent to landfill each year. Opening in 2026, it will be the first toy library in the Hobart city area, offering families a chance to borrow toys rather than buy new.

I designed the logo and brand identity to appeal to both children and families, capturing the energy and joy of play through bold colours and expressive shapes. The logo is inspired by Tasmania’s native ‘turbo chook’, portrayed as a playful, distinctive mascot that gives the identity warmth and personality.